A new video has been added to the Google Webmaster Help channel on Youtube by Matt Cutts which discusses his feelings, and conversely Google’s feelings, on the topic of basing your Backlink Building strategies around Article Marketing.
Remember that whenever you watch the videos from the Google Webmaster Help channel you really need to focus on a few key points. In this video, what I find very important is that he does make mention that Article Marketing is effective, but Google’s future is leaning towards a total outright hatred of duplicate content, and therefore may not be as effective in the future.
I also find it interesting that he says that sites going viral being shared among Social Networking and Bookmarking sites will provide a much more effective boost in Serp Rankings than backlinks from low quality blogs that are linking to you through copied articles. As always though, your best strategy is to seek links from all sources of the internet and use a strategy that is more random than anything, and keep trying to upload as much original content for your site as possible.
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